Cold Water Research Drives National Media Coverage Throughout 2024

Dr. John Holash’s research on cold water immersion gained significant national and international media attention throughout 2024, with appearances across multiple major news outlets examining the science behind the popular “cold plunge” trend.

Major Media Coverage

CBC News featured Dr. Holash in a comprehensive analysis asking “Cold plunges are all the rage. But what does the science say?” The piece provided evidence-based insights into the physiological mechanisms and potential benefits of cold water exposure.

Global News highlighted research applications in “N.S. woman says ocean plunges offering her health benefits,” examining real-world applications of cold water therapy.

Calgary Herald featured the lab’s expertise in practical heat management strategies in “How to cool down when the heat is on” providing timely advice during Calgary’s summer heat waves.

Radio Interviews

Dr. Holash provided expert commentary across multiple radio markets:

• CBC Edmonton Live - “Cold Plunges for the new year” (January 8th)
• CKNW 980 Vancouver - “West coast cold plunges” with Scott Shantz (January 5th)
• CHEB Edmonton Live - “Cold Plunge fad or fact” (January 4th)

Research Translation Impact

This extensive media coverage demonstrates the Digital Athlete Lab’s commitment to translating complex physiological research into accessible public health information. The cold water immersion research addresses fundamental questions about thermoregulation, exercise recovery, and metabolic adaptation while providing evidence-based guidance for an increasingly popular wellness practice.

The national scope of this coverage highlights how University of Calgary research is influencing public understanding of exercise physiology and recovery strategies across Canada.